Episode 83

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Published on:

29th Oct 2024

Insights from the 2024 State of Capital Campaigns Benchmark Report

🚀 Feeling hesitant about launching a capital campaign? I've got some eye-opening news for you!

In my latest chat with Stephen Shattuck from Capital Campaign Pro, we dived deep into the 2024 State of Capital Campaigns Benchmark Report. What they uncovered might surprise you - especially if you're leading a smaller nonprofit! 💪

Did you know that 96% of organizations considered their campaigns successful, regardless of hitting their exact goal? And here's a shocker: small organizations often outperformed larger ones in key areas! 🤯

But what about the age-old fear of cannibalizing your annual fund? Well, you'll have to tune in to hear the surprising truth!

Ready to challenge your assumptions and gain the confidence to launch your next (or first) capital campaign? 🎯

👉 Listen to this episode now and share it with your colleagues.

#CapitalCampaigns #NonprofitFundraising #FundraisingSuccess #DevelopmentDirectors #NonprofitLeadership

Guest: Steven Shattuck, Director of Engagement, Capital Campaign Pro, Author

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About the Podcast

The Intentional Fundraiser Podcast

Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certiﬁed AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonproﬁt social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonproﬁt Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.