Episode 84

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Published on:

5th Nov 2024

Beyond the Ask: How Relationship Fundraising Can Transform Your Nonprofit

Ever wondered why donors leave faster than we can acquire them? 😓

I recently had the privilege of chatting with the brilliant Ken Burnett, the father of relationship fundraising, about his newest book, "Relationship Fundraising, Third Edition. And let me tell you, it was eye-opening! 👀

Ken shared a story about Marjorie, a loyal donor who valued her annual conversations with her favorite charity more than the convenience of automated giving. It made me wonder: are we sometimes so focused on efficiency that we forget the human touch? 🤔

Ready to revolutionize your approach to donor relationships? Tune in to this game-changing episode and discover how to keep your supporters engaged for the long haul! 🚀

Take a listen and share with your team! Together, we can transform the nonprofit sector. 💪

#RelationshipFundraising #DonorRetention #NonprofitLeadership

Guest: Ken Burnett, Father of Relationship Fundraising, Author

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About the Podcast

The Intentional Fundraiser Podcast

Welcome to The Intentional Fundraiser Podcast, hosted by Tammy Zonker.

If you're passionate about making a positive impact in the world through your work in the nonprofit sector, this podcast is tailor-made for you. I'm here to equip and empower fundraising pros and nonprofit leaders, just like you, with the insights and inspiration you need to elevate your fundraising game and, in turn, transform the world.

In each episode, I dive deep into the world of fundraising, sharing valuable insights, strategies, and success stories that you can immediately put to use to supercharge your fundraising results. Whether you're a seasoned pro or just starting out, there's something here for everyone.

We don't stop at theories and concepts; we bring you focused, highly relevant interviews that explore the latest trends, best practices, and answers to the burning questions that matter most in the nonprofit sector today. You'll get the inside scoop on what's working, what's changing, and how you can stay ahead of the game.

And let me give you fair warning – I'm not afraid to go on a little rant every now and then. Sometimes, a passionate discussion is just what we need to spark those new ideas and innovations.

Ready to dive in? Check out our latest episodes right here. Make sure to hit that subscribe button so you never miss a single episode – trust me, you won't want to!

Join our community of fundraising enthusiasts who are all on a mission to make the world a better place, one episode at a time.

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With heaps of gratitude,
Tammy Zonker
Major Gift Expert & Keynote Speaker

About your host

Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certiﬁed AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonproﬁt social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonproﬁt Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.