Episode 43

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Published on:

5th Apr 2023

Find Your Red Thread for Fundraising Success with Tamsen Webster

Building stories that scale ensures they remain flexible and relatable in diverse situations or contexts, thereby fostering a deeper connection with the audience. 

This method allows organizations to use tailored messaging while still upholding their core principles.

In my insightful conversation with Tamsen Webster, she emphasizes the importance of scalable stories as a vehicle for maintaining and conveying an organization's core message. 

By focusing on adaptability and consistency, Tamsen advocates for narratives that can cater to a particular situation without losing sight of the organization's core principles.

Your red thread ties it all together. Listen now to hone your fundraising messaging strategies!

Take a listen.


RESOURCES MENTIONED IN THIS EPISODE

Find Your Red Thread: Make Your Big Ideas Irresistible Paperback by Tamsen Webster

Thinking, Fast and Slow Paperback by Daniel Kahneman

Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Tim David

Reinvention Academy, founded by Dr. Nadya Zhexembayeva

EPIC

TED


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THANK YOU TO OUR SPONSOR

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.


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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast, hosted by Tammy Zonker.

If you're passionate about making a positive impact in the world through your work in the nonprofit sector, this podcast is tailor-made for you. I'm here to equip and empower fundraising pros and nonprofit leaders, just like you, with the insights and inspiration you need to elevate your fundraising game and, in turn, transform the world.

In each episode, I dive deep into the world of fundraising, sharing valuable insights, strategies, and success stories that you can immediately put to use to supercharge your fundraising results. Whether you're a seasoned pro or just starting out, there's something here for everyone.

We don't stop at theories and concepts; we bring you focused, highly relevant interviews that explore the latest trends, best practices, and answers to the burning questions that matter most in the nonprofit sector today. You'll get the inside scoop on what's working, what's changing, and how you can stay ahead of the game.

And let me give you fair warning – I'm not afraid to go on a little rant every now and then. Sometimes, a passionate discussion is just what we need to spark those new ideas and innovations.

Ready to dive in? Check out our latest episodes right here. Make sure to hit that subscribe button so you never miss a single episode – trust me, you won't want to!

Join our community of fundraising enthusiasts who are all on a mission to make the world a better place, one episode at a time.

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With heaps of gratitude,
Tammy Zonker
Major Gift Expert & Keynote Speaker

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.