Episode 55

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Published on:

11th Jul 2023

Unleashing the Power of Innovation in Fundraising Strategies

ENROLL IN THE INTENTIONAL FUNDRAISING PLAN MASTERCLASS. DOORS CLOSE FRIDAY, JULY 14!

I remember, years ago, I was just starting out in the industry, working long hours and constantly seeking new ways to inspire potential donors. The world was a different place back then, technology was more of a luxury and the tools we leaned on were pretty traditional. 

Recently, I reconnected with a quote by George Bernard Shaw:

"Progress is impossible without change, and those who cannot change their minds cannot change anything." 

It made me think about the drastic evolution that fundraising has undergone over the past years, and more importantly, how we as fundraising professionals need to constantly adapt and innovate to stay relevant. 

Enter Charlotte Keen, a trailblazer in the evolving landscape of fundraising. Our conversation was a breath of fresh air, as she shared some revolutionary ideas and practices that are reshaping the world of fundraising. And let me tell you, if you're involved in fundraising in any capacity, this is one conversation you don't want to miss. 

Does it sound familiar, being so absorbed in your work that you sometimes forget to step back and examine the bigger picture? The advancements, the technology, the new ideas? I get it. But, the insight Charlotte has to offer is a game changer. 

This week on our podcast, we delve into the future of fundraising, discussing the latest tools, technologies, and strategies that can take your fundraising efforts to a whole new level. 

So, are you ready to step into the future of fundraising? Take a listen to this riveting conversation. 

Wishing you successful fundraising,

Tammy Zonker


RESOURCES MENTIONED IN THIS EPISODE

Comic Relief

Contagious: Why Things Catch On by Jonah Berger

Meta Ads Library

Chartered Institute of Fundraising


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THANK YOU TO OUR SPONSOR

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.


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CONNECT WITH TAMMY ZONKER ON SOCIAL

You can also connect with Tammy on Twitter and Instagram at @tammyzonker, and on LinkedIn.


TAKE YOUR FUNDRAISING RESULTS TO THE NEXT LEVEL

To get started, learn more about joining our exclusive Fundraising Transformers Community.

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.