Episode 51

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Published on:

30th May 2023

The Song of Significance with Seth Godin

In my latest podcast episode of The Intentional Fundraiser podcast, I had the privilege of speaking with the brilliant Seth Godin about the importance of nurturing a valuable atmosphere within nonprofit organizations.

When it comes to building a thriving nonprofit, it's crucial to focus on creating a culture of significance. By embracing transparency, empathy, and open communication, we can foster an environment where employees feel valued and motivated to make real change.

This approach also extends to our interactions with donors, who are seeking to engage with organizations that share their values and make a genuine impact.

Seth shares that leaders should prioritize creating a sense of belonging, connection, and meaning within their organization, focusing on opening doors and opportunities for employees and donors. By doing so, a nonprofit can ensure that each team member feels supported in reaching their potential and making the impact they desire.

In this juicy episode, we talk about:

  • Cultivating a meaningful environment for all involved in nonprofit organizations.
  • Implementing techniques for genuine and empathetic connections with employees and donors.
  • Refining clarity and openness in your organization's communication.
  • Welcoming innovation and adaptation within nonprofit endeavors.
  • Fostering a heartfelt, caring approach to fundraising efforts.

You don't wanna miss this transformational conversation with Seth! Take a listen.


RESOURCES MENTIONED IN THIS EPISODE

The Song of Significance: A New Manifesto for Teams by Seth Godin

This is Marketing

The Practice

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa 


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THANK YOU TO OUR SPONSOR

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.


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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.