Episode 51

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Published on:

30th May 2023

The Song of Significance with Seth Godin

In my latest podcast episode of The Intentional Fundraiser podcast, I had the privilege of speaking with the brilliant Seth Godin about the importance of nurturing a valuable atmosphere within nonprofit organizations.

When it comes to building a thriving nonprofit, it's crucial to focus on creating a culture of significance. By embracing transparency, empathy, and open communication, we can foster an environment where employees feel valued and motivated to make real change.

This approach also extends to our interactions with donors, who are seeking to engage with organizations that share their values and make a genuine impact.

Seth shares that leaders should prioritize creating a sense of belonging, connection, and meaning within their organization, focusing on opening doors and opportunities for employees and donors. By doing so, a nonprofit can ensure that each team member feels supported in reaching their potential and making the impact they desire.

In this juicy episode, we talk about:

  • Cultivating a meaningful environment for all involved in nonprofit organizations.
  • Implementing techniques for genuine and empathetic connections with employees and donors.
  • Refining clarity and openness in your organization's communication.
  • Welcoming innovation and adaptation within nonprofit endeavors.
  • Fostering a heartfelt, caring approach to fundraising efforts.

You don't wanna miss this transformational conversation with Seth! Take a listen.


RESOURCES MENTIONED IN THIS EPISODE

The Song of Significance: A New Manifesto for Teams by Seth Godin

This is Marketing

The Practice

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship by Mahan Khalsa 


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THANK YOU TO OUR SPONSOR

Thank you to our friends at Bloomerang for being a sponsor of The Intentional Fundraiser podcast.

Bloomerang gathers the best tools, resources, and people in a single place and, through its donor management platform, empowers nonprofit organizations like yours to carry out their missions.

Learn how First Tee of Greater Akron doubled its unique donors, improved donor stewardship, and raised more funds in the first year with Bloomerang.


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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast, hosted by Tammy Zonker.

If you're passionate about making a positive impact in the world through your work in the nonprofit sector, this podcast is tailor-made for you. I'm here to equip and empower fundraising pros and nonprofit leaders, just like you, with the insights and inspiration you need to elevate your fundraising game and, in turn, transform the world.

In each episode, I dive deep into the world of fundraising, sharing valuable insights, strategies, and success stories that you can immediately put to use to supercharge your fundraising results. Whether you're a seasoned pro or just starting out, there's something here for everyone.

We don't stop at theories and concepts; we bring you focused, highly relevant interviews that explore the latest trends, best practices, and answers to the burning questions that matter most in the nonprofit sector today. You'll get the inside scoop on what's working, what's changing, and how you can stay ahead of the game.

And let me give you fair warning – I'm not afraid to go on a little rant every now and then. Sometimes, a passionate discussion is just what we need to spark those new ideas and innovations.

Ready to dive in? Check out our latest episodes right here. Make sure to hit that subscribe button so you never miss a single episode – trust me, you won't want to!

Join our community of fundraising enthusiasts who are all on a mission to make the world a better place, one episode at a time.

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With heaps of gratitude,
Tammy Zonker
Major Gift Expert & Keynote Speaker

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.