Episode 89

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Published on:

4th Feb 2025

The Silent Revolution of Anonymous Giving

In my latest episode of The Intentional Fundraiser, I dive deep into a trend that's quietly reshaping philanthropy — the Silent Revolution of Anonymous Giving. Imagine receiving a six-figure donation, only to discover it comes from 'Anonymous.' Exciting, right? But how do we express gratitude and demonstrate impact when we can’t even name our benefactor? 🤔

I share a story from my time working with a mid-size organization in Detroit that faced this very challenge. Their initial joy turned to uncertainty when they received a $500,000 anonymous gift. Together, we crafted creative strategies that not only honored donor privacy but also fostered deeper connections and trust. 

What if the future of fundraising isn't about names on walls but about the profound impact we create together? 🌍

Join me as I explore actionable tips for embracing this new landscape and ensuring every gift—named or unnamed—is celebrated for its impact. 

👉 Tune in now and let’s transform your fundraising approach! And if you find it valuable, please share it with your network! 

#Nonprofit #Fundraising #AnonymousGiving #Philanthropy #DonorRelations

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.