Episode 16

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Published on:

15th Sep 2022

The Role of Emotion in Fundraising

In this episode of The Intentional Fundraiser Podcast, I’m talking with Francesco Ambrogetti about "The Role of Emotion in Fundraising" and how emotions drive our decisions and shape our behaviors.

Francesco leads UNICEF’s Innovative and Alternative Finance for Children. For over 20 years, he’s been fundraising internationally, across four continents with organizations like World Wildlife Fund, Doctors Without Borders, and the Red Cross World Bank. He is a Professor of Fundraising at Bologna University in Italy and has authored various books including Emotionraising and Hooked on a Feeling (Hillborn, 2016 & 2021).

Click HERE to read highlights and access links and resources mentioned in this episode.

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast, hosted by Tammy Zonker.

If you're passionate about making a positive impact in the world through your work in the nonprofit sector, this podcast is tailor-made for you. I'm here to equip and empower fundraising pros and nonprofit leaders, just like you, with the insights and inspiration you need to elevate your fundraising game and, in turn, transform the world.

In each episode, I dive deep into the world of fundraising, sharing valuable insights, strategies, and success stories that you can immediately put to use to supercharge your fundraising results. Whether you're a seasoned pro or just starting out, there's something here for everyone.

We don't stop at theories and concepts; we bring you focused, highly relevant interviews that explore the latest trends, best practices, and answers to the burning questions that matter most in the nonprofit sector today. You'll get the inside scoop on what's working, what's changing, and how you can stay ahead of the game.

And let me give you fair warning – I'm not afraid to go on a little rant every now and then. Sometimes, a passionate discussion is just what we need to spark those new ideas and innovations.

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With heaps of gratitude,
Tammy Zonker
Major Gift Expert & Keynote Speaker

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.