Episode 95

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Published on:

18th Mar 2025

Navigating Stakeholder Expectations and Building Sustainable Fundraising Strategies

Feeling pressure to hit fundraising goals while trying to build lasting donor relationships?

I’ve been there too. It’s like walking a tightrope—balancing board expectations, donor engagement, and strategic goals without losing sight of your nonprofit’s mission. 🎯

In my recent conversation with Cherian Koshy on #TheIntentionalFundraiserPodcast, we dove into the heart of these challenges. Cherian shared game-changing insights on how curiosity can transform stakeholder relationships, why ROI isn’t just about numbers, and how technology can empower us to focus on what really matters—human connection. 💡

So, let me ask you: Are you ready to rethink how you measure success and create sustainable growth in your organization? If so, this episode is for you. 🎙️

👉 Tune in now and discover strategies that will inspire your work and strengthen your impact. Let’s navigate this journey together! 🌟

Guest: Cherian Koshy, Vice President of Product Strategy, Kindsight

Resources: Show notes, links, and resources mentioned in this episode.

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.