Episode 107

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Published on:

24th Jun 2025

Drawing a Line Between Fundraiser and Donor

Ever felt like your donor relationships are turning into guilt trips?

After nearly 30 years in major gifts, I’ve seen how easy it is for the line between professionalism and friendship to blur.

One story still sticks with me: a fundraiser got so close to a donor, she couldn’t bring herself to ask for support. The result? The mission lost out.

Here’s the truth: 70% of donors say their relationship with the fundraiser influences their giving decisions. But when things get too personal, it can lead to guilt, hesitation, and even burnout. I’ve been there—and I know many of you have, too.

So, where should we draw the line? How do we build trust and connection—without sacrificing our mission or our own well-being?

If you’ve ever wrestled with these questions, you’re not alone. I just dropped a new episode of The Intentional Fundraiser podcast diving deep into this very topic. I share real stories, practical strategies, and tools you can use to keep your donor relationships professional and impactful.

Curious how to protect your role, your donors, and your organization—without losing your heart?

Listen to the latest episode and share it with your team. Let’s start a conversation that every nonprofit leader needs to have.

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.