Episode 76

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Published on:

29th Feb 2024

Building Bridges: Connecting Passion and Fundraising

Ever wondered how to infuse passion into your fundraising efforts? In the latest episode of the Intentional Fundraiser Podcast, I sit down with amazing Jeff Spitko and brilliant Laura Rice from the San Diego Zoo Wildlife Alliance. 

We dive deep into the heart of fundraising, unraveling the secrets of storytelling, donor engagement, passion-driven campaigns, and narratives that resonate, building authentic connections with donors and infusing passion into every aspect of your mission.

In this episode, you'll discover:

  1. The power of storytelling in capturing donors' hearts and minds.
  2. How data analysis, segmentation, and personalization is the game-changer.
  3. Strategies for building authentic connections with supporters and stakeholders.
  4. Insights into leveraging emerging technologies and trends in fundraising.

Don't keep this gem to yourself – share it with fellow fundraisers and nonprofit leaders who are ready to connect passion and fundraising to take their fundraising to new heights!

With boundless gratitude, Tammy

Guests:

Laura Rice, Senior Director of Sustaining Philanthropy, San Diego Zoo Wildlife Alliance

Jeff Spitko, Director of Membership & Audience Management, San Diego Zoo Wildlife Alliance

Resources: Here are the show notes, links and resources mentioned in this episode.

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast. I'm your host, Tammy Zonker, and I'm thrilled you're here.

I've spent nearly three decades specializing in major gifts. I’ve seen how major gifts often form the backbone of an organization’s financial stability, and yet, I know many of us find this area particularly challenging. Time and again, I’ve been approached by fundraisers and nonprofit leaders eager to establish or supercharge their major gift programs. It’s become crystal clear that there’s a growing hunger for training and expertise in this area.

I’ve had the incredible privilege of working with nonprofits from all around the world helping organizations collectively raise nearly one billion dollars. During this time, I’ve developed strategies and tools that have consistently helped organizations transition their mid-level donors into major donors through meaningful engagement. It’s a process that, when done consistently, can truly catapult an organization’s major gift fundraising to the next level.

Whether you’re a seasoned major gift officer looking to refine your approach, a development director aiming to build a powerhouse program, an executive director looking to scale your organization’s capacity for transformational giving, or a board member seeking to understand the transformative potential of major gifts, The Intentional Fundraiser podcast is your source for growth and excellence in major gift fundraising.

So, buckle up! We're about to embark on a journey to take your major gift program to the next level – and beyond. Let's get intentional about major gift fundraising!

Keep transforming,
Tammy Zonker
Major Gift Expert & Keynote Speaker
Fundraising Transformed

#ScaleRaiseDo

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.