Episode 2

full
Published on:

9th Dec 2021

About Your Case for Support

Today we’re talking about your Case for Support. A critically important tool in every organization’s fundraising toolkit. 

Fundraising legend, Jerry Panas had a lot to say about the Case for Support.

“People give to the magic of an idea.”

“People give to audacious dreams.”

Of course, Jerry Panas was an internationally recognized leader and best-selling author in the field of fundraising and philanthropy. He passed in 2018 at the age of 89. But his legacy and influence are alive and well.

A case for support, in its simplest form, is a philanthropic investment prospectus. A document that tells prospective donors or supporters (if you prefer) what your nonprofit organization hopes to accomplish with the donor’s philanthropic gifts.

A case for support may be for capital or a capacity-building campaign.

It could be for a special project.

It could be a case for support to sustain your day-to-day operations and delivery of your core services.

A well-written case for support must answer the following questions:

  1. What you do and why it matters (in a compelling and emotional manner)
  2. Why are you the organization to address this matter?
  3. Why now?
  4. Why me? (your potential or probably donor)

 

Click HERE to read highlights, full transcript, links and resources mentioned in this episode.

 

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About the Podcast

The Intentional Fundraiser Podcast
Welcome to The Intentional Fundraiser Podcast, hosted by Tammy Zonker.

If you're passionate about making a positive impact in the world through your work in the nonprofit sector, this podcast is tailor-made for you. I'm here to equip and empower fundraising pros and nonprofit leaders, just like you, with the insights and inspiration you need to elevate your fundraising game and, in turn, transform the world.

In each episode, I dive deep into the world of fundraising, sharing valuable insights, strategies, and success stories that you can immediately put to use to supercharge your fundraising results. Whether you're a seasoned pro or just starting out, there's something here for everyone.

We don't stop at theories and concepts; we bring you focused, highly relevant interviews that explore the latest trends, best practices, and answers to the burning questions that matter most in the nonprofit sector today. You'll get the inside scoop on what's working, what's changing, and how you can stay ahead of the game.

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With heaps of gratitude,
Tammy Zonker
Major Gift Expert & Keynote Speaker

About your host

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Tammy Zonker

Hey, There! I’m Tammy Zonker.

I'm the Founder and President of Fundraising Transformed and host of The Intentional Fundraiser Podcast.

I’ve been a major gifts strategist and fundraising expert for more than 25 years. I’m also a certified AFP Master Trainer and international speaker.

I’ve Led and trained thousands of nonprofit social service organizations, private schools, colleges and universities, and healthcare organizations to collectively raise more than a half-billion dollars — and counting — including a single gift of $27.1M.

I have served as adjunct faculty at Indiana University and technical editor for Wiley Publishing’s “Fundraising for Dummies” third edition.

I currently serve as Dean at the Institute for Charitable Giving, a member of the AFP International Conference Education Committee, a member of the Nonprofit Quarterly’s Editorial Advisory Board, a contributing writer to NonProfit PRO, and an advisor at Capital Campaign Pro.

I would love to learn more about the amazing work you do and explore how we can work together to take your fundraising to the next, next level.